Ensure the power cord is securely plugged into a working outlet. Make sure the Pint Cup is secured into place on the motor base - it needs to click into place as this locks it in properly. It won't turn on unless the Pint Cup is correctly clicked in. The unit will not operate unless properly assembled. Ensure the Blade Shaft is fully retracted with the Blade touching the top of the Blade Block. 

The nutribullet Chill™ is equipped with error detection. If any Red indicator lights appear on your Control Panel, reference the below Error Code Key: